New Year, New Programs (Part 4)

Breastfeeding Support Program

Here we are at Part 4 of our New Year, New Programs series, and we’re ready to talk about our expanded Breastfeeding Support Program, which was funded this year by gracious donations from those who attended our 2018 Fall Gala. (Thanks, donors!)

Many women struggle with breastfeeding, and studies have shown that 60% of mothers do not breastfeed their babies for as long as they had originally intended to (1). Moms decide to stop early for many reasons, including:

  • Issues with lactation and latching.

  • Concerns about infant nutrition and weight.

  • Mother’s concern about taking medications while breastfeeding.

  • Unsupportive work policies and lack of parental leave.

  • Cultural norms and/or lack of family support.

  • Unsupportive hospital practices and policies. (1)

Additionally, infants eligible for and receiving the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) are less likely to ever be breastfed than infants ineligible for WIC. (2)

Our new program aims to help our clients feel empowered to try breastfeeding, learn techniques and benefits of breastfeeding from experts, and have someone to turn to for help if they do struggle. Our new program, which is slated to launch this spring, includes plans for a breastfeeding class at 19 weeks into pregnancy, 34 weeks, a consultation and check-in at the hospital after delivery, and a follow-up after mom and baby are home with a professional lactation consultant.

Every mom that completes our program will receive a gift to help her continue breastfeeding, which will include specially selected baby bottles, nursing pads, a nursing cover, and burp cloths!

We are so excited to add these expanded services to our list and look forward to the official launch! Stay tuned for more details.


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